Wednesday, October 16, 2013
In the news Friday, Washington Congressman and House Representative from Wisconsin Paul Ryan made a rather remarkable change to his position. As the public knows well by now, Washington has been stuck in a political gridlock that has shut down the government. Federal services across the nation have been affected and the majority of the public is understandably upset at the situation. Once elected, politicians are expected to get things done in office, but that certainly hasn’t been the case and the American people are fed up.
Representative Ryan decided to bolt from his party line, at least for a bit, as he tried to place a possible deal on the table that will not involve defunding Obama's Affordable Care Act, commonly known now as Obamacare. Whatever your political beliefs or ideology, the federal government cannot remain in shutdown forever. So unlike his fellow Republicans and Democrats, he took some much needed risks in order to help push a bill through.
I emphasis risk-taking because, in today’s market, there are so many companies that need to stop waiting for catastrophe and start making the necessary moves to push ahead. When times get tough, the majority of businesses and business owners just do their best to outlast the problem, instead of trying to reach out to customers and break new ground. These companies either don’t change the way they market or take a more passive approach so that, in the end, they don’t have to spend as much money. While this may be the safe road to travel, there are opportunities that, if you take the risk, could improve your company right in the here and now.
A cheap, easy way to expand your business is to improve your online presence, which is much less expensive now than it has ever been before. We at Centel Media™ have services that will help you manage your online reputation. While this may be a turbulent time, a solid presence online will give your company a boost in exposure and provide more opportunities to gain clientele. If you’re just starting up online, consider our Website Design, Blog Creation, Domain Name Registration, and Facebook/Twitter Page Design services. If you’re already on the web, but don’t have the reputation you’re looking for, you should utilize our Social Media Optimization and Google AdWords Optimization. Don’t let economic woes strangle your business, take that initiative and invest in online reputation management.
Friday, October 11, 2013
From her controversial twerking performance at the VMA’s in August to her Saturday Night Live appearance as Michele Bachmann last week, Miley Cyrus continues to make waves in the media with her sexually-charged image. In just a few years, Cyrus quickly changed the media’s perception, and her overall public image from that of a goody-two-shoes, to a sexual deviant.
In response to recent questions
about her twerking, Cyrus said “it went exactly as planned,” “I mean, it’s a month later and we’re still talking about it.” In many ways her plan to stay in the spotlight worked, her controversial performance at the MTV Video Music Awards is the most-tweeted moment of the year, breaking the Twitter record with 306,000 tweets per minute. The internet can be a harsh pool of negative content and a reminder of bad moments in history. While her intention may be to keep her name in the media, through any way possible, she could change that attitude twenty years from now. But, by that point it will be impossible to remove any of these reminders.
In spite of her current choices in behavior, Cyrus is a talented singer and budding actress. She has no regrets. "I can't change anything, can't go back," she said. "I can do a lot of things, but I can't change the past.” She is right about that, there is no way to undo the cyber damage already done. While Cyrus may not yet see the backlash and consequences of her actions, negative content could hinder her career and her personal future. Social media and search engine content will continue to unearth negative content about this point in her life, whether it’s relevant or not.
She might not be interested in negative suppression services now, but at some point Cyrus may want the opportunity to redeem herself and her public image. It doesn’t matter who the victim of negative online content is, online reputation management is for everyone.
Centel Media™, the leading online reputation management company, could repair Cyrus’ online reputation and maintain a positive image. Centel Media™ is the best in their field, with a number of effective services available at a fraction of the cost of their competitors. Centel Media™ believes that damaging online content is an opportunity for brand growth and positive recognition. With the speed and accuracy of Centel Media™ professional services, they take care of each online reputation, popstar or not.
Assistant Press Secretary,
Wednesday, October 9, 2013
Everyone knows about EBay and Amazon: they are two of the largest online product distributors in the world. Known for selling all kinds of items ranging from books, electronic gadgets, and clothing to the leftovers in someone's junk yard collection, these two sites are synonymous with online sales and are the best friends to any small business producer who can't afford or don't have the ability to distribute their products on their own. However, if you are capable of moving products on your own, then your company should definitely consider selling without the need of a middle-man distributor.
Being able to sell a product online is a big plus compared to the alternatives of recent past. Instead of needing a building solely designed as a distribution center for the public, your customers can buy directly from your warehouse or equivalent. There is no rent to pay to landlords, no clerks to run your business, and no maintenance of your shop. With half of your old-world business removed from the equation, all you have to worry about are your production or service facilities.
The biggest argument against online sales is often focused on trust. The customer never gets to hold the product in their hands and only has a photo of a factory-perfect model of the product to rely on. This is indeed a problem and one both EBay and Amazon have struggled with since their inception. For them, it’s a major issue because their products come from any number of sources, but for you and your company, it will be a lot easier depending on how well the reputation of your company's brand fairs. If you’re respected by the public, you’ll find a lot of customers willing to buy your products and services without too much thought.
Reaching that level of respectability is easier said than done. But, with Centel Media™ , , and suppression services, our professional staff will help improve your online reputation and boost E-Commerce for your website. If you have other needs such as raising your company’s presence on a , finding ways to make your stand out, or designing the perfect , we have the right services at your disposal to help improve your online experience.
Monday, October 7, 2013
Due to the propagation of the Internet from the early 1990s to the present day, having a website for professional use is one of the most important aspects to running a successful business. Most companies now have their own websites or, at the very least, attempted to build one. With the countless number of websites all vying for attention, it’s necessary to find a unique strategy that adds variety to your content while also distinguishing your business from the competition. Some keep the design simple, with tabs that link to various services and simple pictures that show what they do. Others have complex wheels of links intended for guests to navigate a large assortment of resources which most likely include videos and certificates proving brand authenticity.
Whatever method a company prefers, having an effective website is very important. However, the key is to have a website design scheme that is easy to navigate. If guests who visit your website find it too cluttered or so simple that it becomes too difficult for them to do much of anything, they might lose interest in your company simply out of pure frustration.
A site lacking professionalism is also a turn off: if the design looks like a child drew it using crayons, most of your potential customers might be a little suspicious of your company's commitment to quality and integrity. Thematic presentation should always be considered. For example, if your business is a florist, running a website that has a mechanical feel doesn't make your potential customers feel at home. Maintaining a strong level of interesting content, along with a great layout, will give your visitors reason to return. If your website is filled with nothing but words and a logo, consider adding a few pictures and even a video for variety.
The key to simplifying navigation is to use a color palette that is easy on the eyes and a design that clearly shows where everything is. At Centel Media™, our staff has professional experience in website design and will happily support your company through our Website Design Service. Not only will we help with the design, but we’ll also assist in connecting your business with social media sites like Facebook, video sites like YouTube, and other optimizations that will increase the overall traffic to your website. With a solid design, you’ll find it much easier to draw attention to your site, giving you the recognition you need to succeed.
Friday, October 4, 2013
Constructive criticism on the Internet you say? Isn't the Internet full of people who post things because they can and do so mostly with limited perspective? When browsing comments and reviews on blogs, forums, and video content, you tend to find a lot of people who cling to each other in support of a dissenting view. This can be anything from disgruntled employees on a business forum slamming their former employer, to reviews on a blog about the “poor writing” of a particular television show. Despite the consistent negativity across the Internet, there are some critiques that have value, shedding light on aspects of your company that need improving.
Filtering out the good criticism from the bad can be tricky. The Internet is full of people who wish to derail your progress in any way they can, especially through the use of slanderous comments and reviews. When these people or businesses target your company with their biased viewpoints, it’s often best not to directly respond to them and utilize some of Centel Media™ negative article, review, image or video suppression services to mitigate the damage.
Although all of the above is indeed true, there are also people with good intentions who want to encourage your company’s development. The first place to look would be your customers and supporters, rather than some anonymous person doing a video blog or a random forum post. If your company has a comment section or even a dedicated support page, you can usually find a good mix of both constructive and unrealistic criticism. Working out the differences can be challenging, but finding constructive advice and ironing out the reported problems will allow you to fine-tune your company's weaknesses and even recover the unhappy customers you’ve previously lost.
In fact, the simple act of responding to constructive criticism really makes your customers and clients feel as if they’re actually making a difference and not simply just another customer. Even if their constructive comment was overtly negative due to an error you know your company made, being respectful in your response will reinforce the credibility of your image. In the past, support hotlines would handle issues like these, but with the popularity of the Internet, online outreach has become an imperative part of customer service. We at Centel Media™ are here to help. Our trained professionals can design you a proper website and make it so customers and clients can more easily connect with you via the Internet.
Thursday, October 3, 2013
For those attending an institution of higher education, college is a time for growth, enlightenment, and discovery. However, content posted to social networking sites can have dramatic consequences for students, possibly resulting in long-lasting damage to their future.
College students are very active social media users, always keeping up-to-date with trending topics and joining all the latest social networking platforms. What these students don’t often consider is how their online reputation could harm them later in life. Posted pictures of a night of drinking could mean the difference between landing a job or being unemployed, living with your parents. It’s also possible that, when these images are uploaded to social media websites, they won’t have significant repercussions right away, but five or ten years into a career, those pictures could resurface and call your reputation into question.
Another issue that college students should be mindful of, is writing on social media while in a compromised state. When doing so, tweets and status updates are oftentimes misspelled, garbled, or lead to revealing information that should remain private. The best advice is, if you’re going out for the night, to resist posting on any social media platform until you’re clear-headed the following day and can think over your posts a little better.
More and more employers are checking social media websites for information about their prospective employees, therefore, as a college student, be mindful of your future goals and keep a vigilant eye on your social media reputation. If inappropriate content has been posted, delete it right away and remove any tags associated with your name.
Unfortunately, suppressing negative content and cleaning up an online reputation can be tricky, and in many cases require personal confrontation. If there is someone in particular that is constantly posting negative content involving you, it may be time to delete that contact and use your social network’s blocking services to be sure they no longer have influence over your online reputation.
Be diligent about how you appear online. By starting out young, you have plenty of time to develop and build a solid and lasting reputation. If you want to ensure that your presence online is clean, consider Centel Media™ negative article, review, image or video suppression services.
Assistant Press Secretary,