Get the Media to Market Your Product for You

Writing solid press releases can create intrigue in your business and spread word of new products you wish to make public. If the press release is done right, your product will be marketed for you through interest from the media, which will translate into exposure to new customers. If you want to see your business make its way into magazines, newspapers or even television, then putting together a press release with the right elements is essential. To make an attractive press release, you must grab your audience's attention, make it short and sweet, and provide convincing evidence to back up what you say.

No matter what you're writing, it's key to maintain your audience's interest so they continue to read, and press releases are no different. First, write a gripping headline that both identifies your subject and leaves your audience wanting to know more. Initial impressions mean everything, and a compelling headline will give you an edge, but keep a hold of your audience once they begin to read the body of the press release. Try not to stray from hard facts, flowery or abstract writing should be kept out of the picture.

A one or two page press release is the appropriate length. Dragging on too long is an automatic turn off and landing too short makes it looks like you don't have enough good things to say about your product. It may be difficult to keep your press release short and quick at first, but if you cut down on filler and stick with concrete, need-to-know information, you'll have better luck keeping their attention. Getting straight to the point, within the first paragraph is a must. You don't need a long, drawn out introduction to your product or you'll risk losing your audience, just cut to the chase.

Potential customers always reach the point in a pitch where they need proof. Back up your product by providing them with the facts, the evidence that shows your product can live up to what you claim. Statistics and numbers are always good things to include in a press release in order to show your product's capabilities and subtly compare your product with what your competition has to offer.

If you're looking for a professional firm to handle your press releases, check out Centel Media™.

Shaking Off the Rust

Practice makes perfect and once you have it down to a science it becomes second nature. Even if you stop for a couple of years it is still ingrained in you, muscle memory will never go away. When getting back into the swing of things it is important to shake of the rust and there will be plenty. Also know that you will have to be prepared to make adjustments, things more than likely will have changed while you were away so it is important that you know what you are up against.

When you are taking your business online back from a long hiatus be advised that the online business game has changed big time. It will be tougher for you because there is so much that you need to catch up on and be aware of. Your business is no longer just going to survive on its .com name you now have to have to look into a social media account and promotion using that platform.

If you are not discouraged yet it gets better trust me. Your online business is looked at today as an extension of you as a person. How it is designed, its ease of navigation and shipping procedures are very important and can be a breaking point for your profit if you are not taking care of it. Gone are the days where you could just present customers with a website and leave it up to them to find what they wanted. The more interactive the site is the more traffic you will get.

In your day how you separated yourself from your competition was to take your business online, you were taking your arms race viral. Today everyone has a website for their business it is very easy to obtain one, with that being said you need to find a way to stand out among your rivals. Now how you do that is up to you there are many routes you can take, hopefully you find the one that best suits your needs.

Lastly your online reputation, everything I laid out for you all culminates to your online reputation and if that becomes negative or gets dragged through the mud you are going to wish that you never returned to doing business online. Keep your reputation in the clear by taking heed to all customers questions and concerns, know that any adjustments or changes you want to make will have an effect on your customers and that will have the biggest effect on your profit.

Returning to online business can be a boost for your company, but all that glitters is not gold. The internet has become a warzone so be prepared to battle to make your company stand above all.

Turn an Ordinary Blog Extraordinary

You can find a blog for just about anything, and it takes a little creativity and work to give your blog that much needed edge. The first step is finding the right topic, which can be trickier than it may seem. Your idea must have room to grow so that it doesn't come across as stale after blogging over a lengthy course of time. My best advice is to start a blog about something you're passionate about, something that means a lot to you. If you can provide a unique perspective on a topic you care about, your readers will take notice and appreciate it all the more.

Before you get seated to start writing your material, you should take a long look at how your blog appears to those who visit your page. Match the background, text and graphics with the tone of your blog. Don't settle for the default appearance that your blog platform initially gives you, take time and search the Internet for different styles you can use that will match your blog appropriately. Keep the page clean of clutter and if you use advertisement, make sure it doesn't become too intrusive on your guests. Always keep your guest's perspective in mind and don't shy away from constructive criticism they may provide you.

Once you get your blog's appearance up to par, the next obvious step is to provide content for your page. Do your best to keep your blog postings on topic to what you're promising to blog about. If you begin to stray from your original goal, new visitors will be confused and turned off by your inconsistency. One of the more difficult aspects to blogging is keeping your material fresh, especially if you're topic is narrow. Taking the time to do some research to gain new perspective never hurts, and thinking back on some personal experiences can provide a boost to exhausted material.

The final key to a successful blog is originality, which is much easier said than done. To gain a head start against potential competing blogs, do some investigating, look up other blogs that have a similar topic as yours and take note of their theme, tone and appearance. If you can take those elements and shift them around in a way that no other blog has, then you've got yourself an original blog. This is a challenging hurdle that requires a lot of creativity and thought, but with enough effort you can turn your blog into something great.

Need help creating a blog? Centel Media™  has a blog creation service that will help your blog start off on the right foot.

Taking Advantage of a Growing Reputation Online

If you're starting to make headway through a growing business or newly found fame, it's often difficult to discover more avenues to spread your reputation. There are numerous ways to capitalize on a growing name through exposure online. Choosing the right content for the right sources will give you a chance to further your success and prevent the dreaded fall from the public eye. Facebook, Twitter and Wikipedia are three solid options that may grant you the platform you need for continued opportunity.

A public Facebook page gives you the chance to generate more interest in your affairs. By linking yourself to your fans or supporters, you can gain new publicity from other users on Facebook. Remember that likes on Facebook make you visible on that user's timeline and to his or her friends. The friends of the initial fan or supporter will gain awareness of you and increases the chance they investigate deeper into who you are and what you've done. Creative posts, including videos and images, will enhance your page and give reason for others to revisit, but be sure to update frequently.

Twitter provides you with a way to update your followers with news about your work and life. To establish a deeper connection with your followers, tweeting consistently will help keep your name at the forefront. Responding to tweets from your followers is an even greater asset, because it shows that you invest in your followers as much as they invest in you. However, there are many pitfalls in Twitter that you must avoid. Don't start or continue arguments and try to stay away from controversial topics to ensure that you don't provide others with a skewed perception of who you are.

Another great way to spread your name is through Wikipedia. Although Wikipedia's public editing policy can, every once in a while, be a downside, it still remains a great place for people to learn more about you. Interested parties can view your accomplishments, background and future plans on Wikipedia, enhancing their views on you and your work. Take the time to view your Wikipedia page every now and then to ensure the information remains accurate.

Updating all these different social media sites and webpages may be a lot to handle on your own. If you need help in creating a Wikipedia page or gaining exposure on Facebook and Twitter, check out these services offered by Centel Media™.

Webpage Design: What Catches the Eye?

For those who are just starting to branch out into webpage design for personal or business related interests, then you need to understand the importance of your page's appearance to the visitor's eye. It would take ages just to look through all the half-finished, abandoned webpages across the Internet, most of which lacked in design and didn't go the extra lengths to make their page intriguing. To take your page to the next level, you must look at it through an outsider's perspective, keep it organized and seek out the right appearance for your content with a unique angle that differentiates your page from the thousands that are similar.

The majority of hits a webpage gets are through links from outside sources like search engines. Once a visitor clicks on your page, the next few seconds will determine that person's opinion of your webpage. The loading time and initial appearance are the two factors that you must be aware of. Do what you can to reduce your page's loading time and try to include relevant content and graphics that entice the interests of your visitors. Dull coloring and disorganized content can be the reason your visitors won't return.

So, what type of appearance will help give your page a boost? Well, this ultimately depends on what your page is about, however, there are a few universal constants that separate the well-formed pages from the sloppy. If you care about your page, then you should also care about the professional feel your page gives off. Make all your links and other important information accessible and easy to find. Don't force your visitors to scroll down a long webpage, keep it concise, to the point and clear for everyone to understand.

You should always seek ways to generate a theme for your webpage and base it off your personality (if the page is for personal reasons) or the topic at hand. If your webpage is about a topic that is widely covered across the Internet already, then you need to strive for a unique element that can make your page one-of-a-kind. A page with exclusive content or personality will get people to rely on your material and thus give them a reason to keep visiting.

If webpage design or boosting your site's search engine results have proven to be difficult, Centel Media™ offers services for both.

How To Identify and Handle Dangerous Comments

The comment section, be it on your personal website, blog or social media page, can add much needed conversation that generates cross-traffic to your site; however, it may also hinder your reputation. Having control over your comment section is a tricky task that requires a sensitive touch. In order to properly handle comments, you need to identify what comments may lead to problems, address the comment in a constructive manner and continue to display an attitude that encourages freedom of speech and respect.

Not all comments lead to problems for your reputation, even if they come across as negative. Often times, negative comments are placed to simply suggest changes to your site or what you provide via your site. It is essential to distinguish the difference between constructive criticism and slander. A well-run website will always take constructive criticism into consideration and know when to make a change. However, comments that promote hatred, intolerance or insult either directed at you, your company or any of your website's visitors should not be tolerated and handled appropriately.

Poisonous comments will hurt your website's reputation and sense of professionalism. It is essential to take action through moderation, and in many cases, removal of destructive comments. However, there are always written reviews that don't necessarily promote hatred, but still negatively influence your interests. These instances are much more tricky, and if you have difficulty coming up with a solution to handle negative reviews, Centel Media™ offers services to aid in the process.

The problematic situation that arises from tampering with comments is whether doing so detracts from the freedom to leave comments on your site in the first place. To install a sense of respect towards the visitors of you site, you should be sure to push an atmosphere of openness and eagerness to listen to any and all comments. Keep the comment section clean, on topic and friendly so that new visitors see your site as a safe place to state their opinions and observations free from any negative reaction from others on the site.

In all, comments help promote your material and are a necessity in the expansion of you and your interests. Finding a way to maintain professionalism in your comment section will go a long way in the development of your site.

The Trends of Social Media

Facebook, Twitter and LinkedIn all tap into the trends of current culture, and understanding the reasons behind these trends can help you or your business adapt appropriately. As the Internet becomes increasingly connected with everyday life, certain tasks that were once time consuming and difficult have now become quick and simple. Naturally, we want to replicate this simplicity in as many areas of life as possible, leaving more time for the things we want to do. Facebook was created with all this in mind, taking the difficult task of staying in touch with others and simplifying it down to one place where we can find everyone we know.

As Facebook grew in popularity, new opportunities to simplify social life came into the fray. Facebook allowed room for companies and interest groups to create their own pages that connect not only to users who have an interest in them, but to the friends of these users as well. Then, social media sites like LinkedIn took the business aspect of Facebook and put it at the forefront, creating network opportunities for the professional, working half of a person's life. Now, people don't just want to build a network for friends online, but for their business or occupation as well.

Even before Facebook and LinkedIn rose to be prominent pieces of popular culture, blogging was used to take one's voice and reach out to a wider audience. Blogs were not necessarily created to connect to other people we know, but to people we don't know, for a variety of reasons including business or simply wanting to be heard. Twitter capitalized on this by giving each individual a voice that carries across a large population, linked by hashtags that represent the topic at hand.

So, what does all of this mean for you or your business? Well, by keeping these trends in mind, you become aware of the wants and needs of the people behind them. Social media was created to simplify people's lives, network for both personal and occupational reasons, and give people a voice that can be heard. If you want to excel in gaining likes or followers, then you must understand why social media is used and adjust your interests accordingly. If promoting to gain likes or followers has proven difficult, Centel Media™ has social media services that can help.