Monday, June 24, 2013

Don't Believe the Hype

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Being a celebrity or a person of famous status has perks that we regular people can only dream of. Whether it’s going to fashion shows all over the world or VIP treatment at the hottest restaurant in town, it doesn't get much better than that. As easy as it may seem to get to the top one little rumor or claim can rapidly bring all the special treatment to a standstill and leave you trying to repair your reputation.

There seems to be two worlds, the world that normal people live in and then you have the celebrity world which we will most likely never live in but hey anybody can dream right. The job of a celebrity is very hard if you ask me one must try and save face in both worlds and not manage to get caught up in any type of scandal that can destroy your image in both worlds.

Believe it or not your favorite celebrity is a brand and that brand is represented every time they step outside into the public eye. So it is in their best interest to make sure they are staying clear and away from trouble if not the brand in which they represent becomes diminished. The same path should be taken when it comes to Social Media activity as well. Since the rise of Social Media there really hasn't been a day where you haven't seen a celebrity being crucified for something the put on Facebook or Twitter.

As I always state a person should never get too personal when it comes to posting things on Social Media. No matter what it is because often times when they do post things the words get twisted around and then you have celebrities blaming the media for this misunderstanding. One must understand that when you put something online 50% of people will understand it in the context you put it in and the other half will try and make a big story out of nothing.

When situations like that arise it is in your best interest to have either a great PR team on standby or quickly hire and online Reputation Management firm to help with beginning the process of rebuilding your brand back up to respectability. These two options are very necessary because as soon as your name becomes embroiled in some type of trouble the online press will have a field day with you. Web searches to SocialMedia the first thing you will see is the bad not the good doesn't matter how much money you donated or what good you did the bad is going to overshadow that.

The best way to deflate the hype bubble is getting a professional team or firm to help you. Doing this all by yourself will take too much of your time and is not the best method because you might feel compelled to argue back which is the worst thing you can do. Doing it the right way ensures you that your brand will make it out and be stronger than ever which can only mean success for your career.


The biggest people make the easiest targets to hit. Protect yourself from all attacks that can diminish your brand.

Friday, June 21, 2013

The Facts and Myths of Your E-Reputation

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E-Reputation can make or break you. E-Reputation has to do with the presence you have online. Blogs, social media accounts, professional presence are all examples of what it is made up of. It is very important that you learn how to manage your e reputation so that you could keep your job, or  getting hired for that dream job that you have been seeking.

Technology has gone a long ways in today's age, and thanks to the help of social media, a lot of personal things about you can exposed to future employers. It is not smart to think that being careless on the internet is not going to harm you. Think twice about what you are doing, because a future employer may decide to hire you or not due to your e-reputation.

The myth that you do not an online presence to get hired today is false. As explained earlier employers search on Google to find out more about you as a person. They want to see that you have the qualifications that are necessary to perform the job. Do no be scared of what social media accounts can do to your image, instead find the positive light in the situation and be more resourceful.

Having negative information online can lead to you being terminated. Just as it is important to monitor and have an online presence, it is also important to maintain it clean and professional. Social media accounts tend to show humiliating otherwise embarrassing photos that you would not want your employer to see. It has been statistically proven that many employees have been terminated due to the abusive use of their social media accounts. DO NOT BE CARELESS!

Worst case scenario, if you have not been monitoring your e-reputation is to establish your own positive presence. Do not let others tell stuff about you that is not true, cut out the negative and stat on top of all the social media accounts out there. Type in your name regularly on Google to make sure your name is not tainted to the point where it is affecting your life.

The best thing to do is to stay on top of your e-reputation. Do not get to the point where you have to tell everybody to stop posting things about you, or having to delete unwanted pictures. Hiring an online reputation management such as Centel Media™ will do wonders in helping you build your online reputation. Get rid of those unwanted comments about you and have positive ones come up on Google.




The Book of Horrors

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Social Media is one of the world’s greatest lines of communication and if has affected us to the point where our society has literally shaped and molded itself around it. But there is also a dark side that can create havoc in your life it you are not careful dealing with Social Media.

Facebook is at the front and center of what I like to call the Social Media boom. We literally have hundreds of networks to choose from but only a few can really stand up with Facebook but none can go toe to toe with it yet. Facebook has allowed us to reconnect with long lost family members, love ones, friends as well as the person sitting right next to us. Yes we all are connected in some way.

As time has progressed technology has become more advanced and that includes Social Media. This is good for several reasons it allows for software updates so hackers cannot easily take over the site which would have dire consequences. But the ease of use has also changed too making things a little more complicated when you're trying to post messages either privately or publicly. We are now seeing people have their lives exposed because they were not careful when they were sending messages online.

What's kept online is kept for a very long time especially on Social Media networks like Facebook and it can easily be passed around the all of your mutual friends. I for one could never understand why anyone would put anything personal on Facebook no matter if it was a message or post. If you should feel the need to contact someone a simple call or text would be much safer than a Facebook message.

The effect that this can have on you can be crippling not physically but professionally, imagine a potential employer coming across some message of yours that was supposed to be private but ended up public. There’s no telling what the message was about but you can rest assure that you won't be hearing back from that job. Or maybe you tried your luck with online dating and the person whom you are courting decides to do a little search online of you and they come across this, just like the job there will be no call back.

While you can try and repair this all by yourself it can take a really long time, your best bet would be to get an Online Reputation Management firm to assist you. Having professionals in your corner will take some of the weight off your back and allow you to continue with your life. Of course you can avoid all of this by not getting caught up in the Social Media frenzy but it’s easier said than done.

You can love Social Media one moment and hate it the next, but whatever you do make sure it doesn't control you or what people think of you.


Corporate Repair

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A corporation can have a major influence on the world it inhabits. But how does the corporation repair itself after it has created a firestorm that has backed them into a corner and forced them to rethink their strategy or maybe even their existence.

A big corporation can be looked at like a huge river and when it is successful and thriving the waters are cool and calm. As soon as the slightest rock is skipped then you have a major ripple effect that will affect the whole company in every department. Its even worse for companies that do business on a global scale because the ripple doesn't just move domestically it moves all over damaging your reputation overseas.

How many times have you turned on the tv and seen people protesting outside of a company's headquarters denouncing its business tactics or its unfair labor laws. While it may seem that they are not really having an effect that very moment over time it will, if you chop at a tree long enough eventually it will weaken and fall. Most companies don't fall completely but they weaken because of the ripple effect I mentioned earlier. Business will be effected all over and the company now has to repair its image as well as its reputation in order to get back to respectability.

Unlike a small company repairing the online reputation of a large corporation is a several step process that should be handled by experienced people or an experienced firm. I say that because this process is very delicate and one slip up or mistake can cost you dearly, especially on Social Media. Social Media is going to play a major part in online reputation repair it's the only way you can get up and close to your fans without being in person. So who ever is in charge of this should keep the account professional at all times.

Making sure your reputation is clean when it is searched online is just as important as Social Media. When your company is searched you don't want the negative things to show up first because that will be the first impression that we get of you. I believe if you can't repair it yourself you should hire a firm that could. Having professionals take care of this problem is the best way of ensuring that you are getting top service, exceptional product and most importantly a commitment to seeing your company get back to excellence. Centel Media™ is a great online Reputation Management company one that will go above and beyond with excellent service that will soothe the ripples and make the water calm again.


 It can be a nightmare trying to repair your company's online reputation, luckily you don't have to go at it alone as help is always there if you need it.

If You Build it, They Will Come

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Building a hotel is a major investment that will take a lot of money and most certainly a lot of time to construct. As an owner you want to make sure that when the project is finally completed and is up and running your customers have to make reservations months in advance, but in order to do this your hotel needs to have positive reviews that will persuade potential customers that they will love their stay.

With building any business you can rest assure that if the time and effort is put in that it will most likely be successful, and lets not disregard the funding either which is very important. But all sectors of business are different and have unique ways of operating and making profit. In Hospitality you can say that a majority of their business travels word of mouth from guest to guest. Hotels are one of the few businesses that thrive off of customer promotion meaning that if a guest enjoyed their stay at the hotel they are more than likely going to suggest that same hotel to a friend or family member.

But even before the word can get out you as the owner should make sure that you are providing the most outstanding customer service that is imaginable. While not all hotels are going to be luxurious and prestigious there is nothing wrong with giving service like one. If you give exceptional service you will find that your hotel will soon be so in demand that people will have to start making reservations many months in advance. It may be stressful and problematic but it's a problem that you wouldn't mind having.

On the flip side of that terrible service will keep your electric bill high because your vacancy sign will always be on. Bad service will show up on every review site, Google search and just about any other place that you can imagine. It is your responsibility to make sure that doesn't happen to your hotel because it can have a very damaging effect on your reputation.

Speaking of reputations as I mentioned earlier hotels are unique, when someone is planning a trip they first search the internet before anything. If your hotel has a negative reputation when it is searched you can best believe they won't be reserving anything in your hotel. As an owner you should always make sure you have eyes everywhere monitoring what is being said about your hotel. Investing in your hotels online Reputation Management can make all the difference in the world.

If you own a hotel you are probably too busy to monitor yourself so you should then seek out a professional online Reputation Management firm to help such as Centel Media. Centel Media can help you take back the positive reputation that you once had and keep you on that track. You will get full service coverage that also includes keeping watch of your online profile just in case it does come under any negative attack that may try and make its way back to you.


Protecting your investment is the most important decision you will have to make in your business career. Protect it the right way and it also will be the easiest decision you had to make. 

Google Docs is Free and Valuable to Your Business

The beauty of being part of the online community is that you can share ideas and strategies with people across the world.  A lot of people are generous to do so, and as a business person you should look for all the tools that could essentially make your job a smoother process in order to prosper as a business. Google Docs is a great way to do so, and the best part is that it is free. Google Docs allows you to edit folders while at the same interacting with other users that can help you make changes on your documents. Reaching out to other cities for example, especially smaller cities can be easier when using Google Docs because somebody out there may have created a tool or a folder explaining how to do so. The possibilities are endless when using the tools and features that Google Docs offer. Not only does using these tools help you gain ideas, but it cuts a lot of time off that would be left for research. Your time as a business should be precious, and it should not be wasted if you could find ways to be more effective and the cut the time in half. Collaborating with people online is the best way to interact in today's technological world. There is always room for changes in all aspects of life, especially ones pertaining to business. Not able to aggregate information in a timely and useful manner? No worries, as long as you are on Google Docs there could be someone in real time in order to help you calculate those numbers in a much more effective manner, that is really the true beauty of using Google Docs. Online ReputationManagement ties in with all this because you need to find ways of helping your business get better recognition. Maybe you want a way to appeal to smaller cities as explained above, there is somebody out there possibly that can show you how to do that. Building recognition is a great way of going towards building positive online reputation. Google Docs is definitely a tool that should be not be ignored especially if you are a business person. The whole point of a business today is take advantage of all the opportunities that are out there, especially ones that could possibly make you a better business person for free. There are not a lot free tools out there to use, so take Google Docs into consideration.
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Thursday, June 20, 2013

Preventive Measures

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It is never too early to protect your business by consulting with a strong Reputation Management firm. After all, you worked hard to build it from the ground up and investing in a just in case emergency plan would be a wise choice to make.

Don't you hate when you are just finished buying an expensive piece of electronics such as a TV or something and after the total price is added up the associate has the nerve to suggest you buy insurance for it as well? Just boils your blood, doesn't it? I mean, what do they think you are going to balance the TV on your head instead of watching it? But by them offering you insurance is a way of them allowing you to take preventative measures just in case something happens to your TV. If you drop it, bang it against the wall or the movers decide to see how fast the TV can slide down a flight of stairs. Insurance for your TV is equivalent to ReputationManagement for your brand before you gain a negative reputation. As a business owner I’m sure you are not anxiously waiting for the day that you find out that you have a negative reputation at least I hope you aren't, there are more important things for you to be doing like running your business but I digress. But in the event that you do happen to develop a negative reputation for whatever reason hopefully it’s just some unsatisfied customers, if you already contacted a Reputation Management firm beforehand this could save you a lot of time and surprisingly you might still be able to keep making a profit.

I would recommend taking this precaution for many reasons but my opinion is not important I can only hope it helps persuade you to make the decision. But as a business owner you must be responsible for your business, you have fire insurance, water damage and theft. Those are common and you would be a fool not to have that in your store. But what about your business online how protected is your brand is it insured. It is definitely something to think about. Centel Media™ is just the right onlineReputation Management firm to handle your brands online profile. It takes experience and quality product to ensure that your company will be safe from any type of negative reputation.


Investing to protect your company’s reputation is going to be one of the most important decisions you will ever make. It’s like insurance that you would not mind paying for.

Somebody's Watching Me

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Ever get the feeling you were being watched? No seriously have you gone online to either your Social Media account or did a quick glance of your online bank statement and notice that something isn't right. Scary yes but it's becoming a reality today as more and more people fall victim to identity theft.

When you set your to profile private people can only become friends with you at your own discretion, this is a good way to attempt to weed out the crazies - or so you think. How well do you think you still know your High School BFF or someone you roomed with in college 10 years ago? The answer for that is going to vary, of course, but what will not vary is if you accept a friend or someone posing to be a friend without really knowing if it is really them. People impersonating some other person is a tactic that even law enforcement uses on certain occasions but that is to catch the bad guy, in this instance the person who you think is your friend is the bad person because, as it turns out, they are not really your friend. You read it all the time people go online and steal others pictures and claim them as their own or they have the audacity to create a new life using another person's information. Very sickening and the fact that they can access even your most personal information begs to ask the question - how private are these profiles and accounts? Being that we live in a more technologically advanced world than we did 20 years ago we can find that our lives and reputations can be destroyed online before it even affects us in person.

It is more important than ever to make sure you are monitoring who you allow access to your Social Media account because that same person you have just connected with may be the same person to try and create another profile using your information and pictures. Since we are in an age where there is a lot of online activity you must now take into account you have an online profile and in fact before you meet someone face to face this your stand in representative. You now have to make sure your profile online is clear of any fraud or damaging information that can affect you from either getting a job or perhaps a potential love interest. If you should ever find that you need Reputation Management then you should proceed with looking for professional service in that area.  Centel Media™ is a great firm to get help from as they will not only work to clean your reputation but also make sure it stays clean. You now have two profiles to guard, personal and online neither one is more important than the other but if you are not careful they can both take each other down.


Always be cognizant of who you are reconnecting with because how they were when you played in the sandbox together may not be the same person today. 

Social Media Pros and Cons

As other blogs have mentioned, having social media accounts to promote your business are very beneficial for your business if you use them in the right way. As a business person, letting your employees use social media accounts while working can be very beneficial because it may lead to sharing certain thoughts which can lead to creative ideas. It can also be very detrimental if you do not impose the right restrictions on your employees. There is a lot of confidential and private information you do not want to be leaked out on a socialmedia site. Information that may be able to be viewed by anybody on the web because it is a very open community. The very last thing that you want is a disgruntled employee posting negative comments about your business or their bosses, or posting unacceptable images that only harm your reputation. Once again, the concept of online reputation ties to almost everything that is done on the internet, and is why hiring an online reputation company such as Centel Media™ will only do wonders for your business.

Centel Media™ helps with maintaining your online reputation by making sure your name is not tainted within Google. Posting positive reviews and suppressing the negative ones is the best way to go about this. The number one rule is a business should be gaining profit, because without it there is no business. Do not let the risks of your employees using social media accounts scare you, just impose strict guidelines. Understand the risks of what may come if not dealt properly and explain these to your employees. A social policy is a necessary act in order to for these restrictions to be imposed, and keep employees’ activities in order. Another method could be to use BrandProtect's S.M.A.R.T. tool, which is a program that records anything that is said about you through social media so that you can control your reputation and not have it damaged. Taking these steps is much recommended because as mentioned before social media accounts can be very beneficial. A positive atmosphere is very important in the workplace, but you must take precautions to maintain order and to protect your online reputation. Remember, do not be scared about certain risks, you have to take some in order to prosper as a business.

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Remember Me...Please

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We choose to remember not only what we want to but names that are catchy to us and pop up in our heads at the weirdest times.

A name that is easy to remember is a name that is going to last forever in the minds of everyone. The reason is it closely relates to some of the things we do on a daily basis so like clockwork we can pull the names out just as easy as we can remember our birthday. As a business owner starting a business online it is important that you create a domain name that is going to be remembered by customers all over. There are several key components that go into creating a unique and creative domain name. For one the domain name should be catchy and have the ability to attract any and everybody. Even if they are not buying anything and do not have the slightest interest in your product, the domain name peaks their interest enough for them to visit your website. Another component is making sure the domain name has something to do with the business you are in; if you sell chainsaws your domain name should have some sort of relation to chainsaws. By having a misleading name you are doing a disservice to yourself. Yes, consumers will remember your domain name - but for the wrong reason. It’s the site that sells chainsaws but mentions flowers or some other non-chainsaw related item. Also your domain name shouldn't be so long that it can't be remembered at all, it can have the two components I previously mentioned but if it’s too long then you are working against all the other criteria.

So you have chosen a domain name that is catchy and relates to your business but you still are unsure how people will take to it and if can attract enough people to your website. If you ever find yourself in this predicament your next move should be to find a professional company that has experience in getting the most out of domain name creationCentel Media™ does a great job of making sure that you are given a creative domain name that will be sure to stand out and keep your site flooded with hits. A good domain name is the first step to online business success and can tell a lot about your brand before we even click on your site.



Your domain name can paint the picture of success or one of failure. The domain name you pick introduces your customers to your online business and if done right should introduce even more to you.

Creating Footers For Your Online Pages

Creating a website is not an easy task, that is why you should do a considerable amount of research beforehand. Important content, images, are all examples of the many factors that need to be closely watched. Footers though are also very important, and is often ignored by many people. When designing a web page you want people to visit your site often, and the footer can have a major impact on that. A footer is located at the bottom of the page and it serves to either give valuable information such as the location of your business, phone number, email subscriptions, etc. Even though it is not as noticeable as say the images you have on your website, the readers eyes usually scrolls down to the bottom of the page. A site map would be very helpful in to put in a footer if you are looking for advanced functions to help navigate readers through your site. For example, if your visitor wants to subscribe their email to your business then he/she can just click on a link that will direct him/her to that. If a particular person would like to read your blogs, read other valuable information, your footer should be able to satisfy those needs. Content information as indicated above is extremely important. The more the better traffic flow you will have towards your website. That is why a footer is important, it could lead to other pages containing more information that is not on the first page of your website. Lastly, a search bar may be another tool that you might want to include in the footer. This will be extremely helpful for your visitor, because if he/she does not find the information that he/she is looking it could be typed in and searched for. This is very convenient because the last thing you want is a frustrated visitor that was not able to look for the information he/she was looking for in a timely manner, and this may cause for them to not return, earn a negative review, and losing business. In conclusion, a footnote should never be ignored because it could do wonders for your business as you will have more visitors coming to visit your website, and for your reputation as an entrepreneur.


Wednesday, June 19, 2013

Claim Ownership!

Plagiarizing on the internet is a common problem people must face, and that is why you must take authority and claim ownership of your work. This is a very hard task to accomplish because there is no way to claim ownership of the things that you post online unless there is a signature that goes along with it. It is not enough to say that a certain post pertains to you unless you can show an actual signature that goes along with it. It is extremely easy for someone to copy and paste your work and claim as their own. There is a remedy you can take in order to fight plagiarism, and it is connected with Google. As certain blogs have mentioned before, you should first consider to make a Google+ account because it helps build connections along with building up your online reputation. Google+ has Google Authority collaborated with it in order to help claim authority over things that you post on the internet. Not only are you protecting your work so that no one else can repost it, but it will build your popularity as an author and earn credibility. Google Authority lets you put an electronic signature applied to any work that you post on the internet, and this is the best method out there right now to protect your work for plagiarism. Lastly, once your work is authorized and you are recognized as an author your online reputation improves while at the same time getting higher page rankings. This method should be a no brainer because who does not want to be appreciated being recognized for their work. Whether you are a blogger or any type of professional you should take all the tools that are out there in order to protect yourself from unwanted disasters. The worst feeling as an author of something great is for you to be plagiarized and not given the credit you deserve because you did not take the proper measures. Higher rankings on Google and getting positive online reputation is what you aim for when you are trying to appeal customers to your business, and getting those positive reviews and remarks when it comes to describing. Do not lose and edge when it comes to your online reputation.
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Pinterest: the Newest Social Media Phase


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As many already know, there are different social media accounts that are necessary to take part of in order to take advantage of all the tools that can benefit business. However, the newest social media tool that has come about is Pinterest. Pinterest lets users channel traffic to their blogs, giving connected websites more publicity. 

Publicity is obviously something everyone would want for their business, because it helps gain customers and earn a positive reputation. Adding pictures from a blog into Pinterest is a good way to make an impact and attract customers. Users should only be adding pictures that are relevant to your business and that are unique.

Pictures that are unique are the ones that get pinned. Common or boring pictures do not make the same impact on the page. While applying the pictures to Pinterest, remember to apply the option to "pin it." This way all information will be shared with others so that each user can continue attracting people to his or her page and channel the traffic of people towards a main site.

How do users get people to pin their images? Simple, ask them to. This results in a greater traffic flow of people towards blogs and webpages. Inserting a URL that is unique and applying to the images or blogs on the user's page is another great example of how to generate more flow. The most important thing to remember is to take advantage of the social media tools that are out there. Business owners want to make themselves noticeable and presentable, but at the same time, professional.

Maintaining a hack free account is also very important to remember, because even though social media accounts and tools help build an online reputation, they could also destroy them. Business owners and individuals must maintain and protect their online reputations and make sure to take all precautions. Centel Media™ helps clients maintain their online reputations, and therefore, business owners should consider hiring a online reputation management company in order to sustain an positive image online. So many things can go wrong when it comes to the internet in today's technological world and users should make sure they take the right steps from preventing that from happening, or at the very least, fix the issues at hand.


Spread the Word

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How fast does word travel? Do we even know how something that happened in our home country could end up being front page news in a country we have to travel over an ocean to get to? There are several ways that this happens and given today's technology one might want to be careful and stay on the front pages for good reasons.

Word never traveled this fast twenty five years ago, if you wanted to know what was going in China or England you had to wait for the next morning's paper or morning news. But that is not the case in today’s 24/7 all access world we live in, I can get alerts sent to my phone that lets me know what is happening in all parts of the globe. While at times something like this can be an information overload it can be very beneficial to those who play their cards right and use it to their advantage. As a business owner you should take note of how to spread the word about your brand and when you finally have enough information, proceed with full force. Create a foundation for you self that is going to start in your domestic country but eventually is going to spread globally. The advantage you have of taking note is you get to see what not to do so you don't make the same mistakes that were made before you. Yes you will miscalculate on some things and you will mess up here and there but you don't want to commit major cultural violations that threatens your relationship with the customers in their country. A cultural mix up can have a damaging effect on your brand and yes the word will be spread but it won't be positive at all. We all know that sometimes the bad word can spread quicker than the positive word and you will find yourself doing major damage control trying to salvage whatever is left of your business in that country.

When you come across a problem like this it is in your best interest to hire and experienced firm who can help restore your good name. Centel Media™ can help with restoring your name online as well along with Centel Media™. It is important that you are able to repair your reputation the proper way because any misstep can set you back further than you were before. Centel Media™ will ensure that going forward anything said about your business will be in the most positive light possible.

  
We all want our businesses to be on everyone’s lips but you must make sure that nothing but positive things are being said about you. Word travels fast and you should make sure you are staying on the positive side of them.


So Many Profiles

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The Social Media boom that we are now experiencing has introduced us to more than a few Social Media networks, which have allowed us to connect and reconnect but are you really being yourself on all of those profiles.

It seems like every day we are being introduced to a new entrepreneur who has founded the latest and greatest Social Media site that is going to change the world as we know it. We can add that one to the list of the dominate networks such as Facebook, Twitter and Instagram just to name a few who are firmly entrenched and have a strong presence in their respective sectors. But is an influx of all these different Social Media sites what we need, more importantly are these profiles really who the person is or just one of ten different profiles that they have thanks to the world of Social Media. Now of course your Social Media profile is not going to be the same as you are in person, there is a difference but it should not be so different that you are totally unrecognizable. One must always take into account who looks at these sites it's no longer just friends, family or your crush from High School chemistry class. You now have employers in all sectors that are taking a look at your profile whether you like it or not. Like I previously stated when you have so many different profiles and on each of them it contains different "personalities" of yours you are going to have a hard time convincing an employer to take a chance and hire you. Reason being is they do not know who they are getting. On Facebook your one person then on Twitter you're this person and on Instagram you post questionable pictures, you get what I am trying to say.


It shouldn't come as a surprise when you find that you are constantly being rejected for great jobs, you may have all the credentials but your online life is diminishing your brand. What we see online about you is going to be who we automatically assume you are in person. If your profile shows you like to have fun and a good time but doesn't go overboard you will find that you will have no trouble in getting any type of job because you are simply being yourself. But for those who have multiple profile personalities if you don't change that you are going to be very unhappy with the choices you are left with.

Repair We All Can Use

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The bigger things tend to get all the attention which is understandable but we cannot overlook the smaller things as they can build up and become big themselves.

Overshadowing what you think is not important can turn out to be one of the biggest mistakes you can ever make in your life. You should always take into account any previous negative image or rep that you might have and make sure you can repair it. I say this because many people have tried to leave their past behind them only to find it come back and haunt them at the very worst time imaginable. For example say you are thinking about opening your own business and are in the last steps of finishing up the process and you are days away from the grand opening, there is a lot of hype surrounding your business and the interest is continuing to grow. But suddenly you find out that something you have done in your past has been dug up and now instead of people talking about your business they are now talking about your shady past. This can hurt you on many levels, it's obviously going to hurt your business of course but it gets deeper than that. What about the investors that have helped you whether it was monetary or just with setting everything up, they most likely will feel betrayed that you did not have enough courage to let them know about your previous conviction or whatever nefarious activities you were in to. It doesn't take a rocket scientist to figure out that you are most likely going to lose a majority if not all of your investors and rightfully so if you are investing in someone’s business you as the investor should want to know if there is anything that might ruin or destroy that business and take your investment down with it.


Believe it or not all is not lost and you do have a chance to make up and most importantly repair your damaged reputation. After all even if you never open a business you still want to have a clean profile when you are searched by a potential employer or even a love interest. Reputation Management firms such as Centel Media™ can help you repair your online profile. Centel Media™ helps repair your reputation on Social Media as well which is something cannot be overlooked because of its presence and the impact it has on today's society. So you may have made a few mistakes in your past, you realize that they won't go away but you don't want that to be the image that people have of you when your name pops up on Google or Bing. Hiring a Reputation Management firm can help restore your name and move you one step closer to achieving your goals.

Keeping Things Organic is the Best Way to Go

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The term organic is a very positive and self-satisfying word. When it comes to edibles, it means that it was grown naturally without any chemicals or pesticides added to it. Applying to websites, organic means not using sketchy or questionable methods to get better rankings on the internet. When you are building up a domain or just your own professional name you want to do things the right way. Writing blogs, using key words, is the best way to approach it.

The way you structure your domain is very important as well because you want to present information that is valuable, and at the same time contain links that are easy to access. When using keywords remember not to use it excessively because Google flags such activity. Use relevant keywords and put them in important places, such as the content headings. Social media, once again is very much relevant to keeping things organic as well. You are trying to build your online reputation and building connects, writing blogs on the social media account are all crucial in the building process.

Hiring a onlinereputation management group such Centel Media™ will do wonders for your business. Centel Media™ helps pushing those negative comments further down the Google search pages in order for the positive reviews and remarks to come up first, and does the organic way as described above. It cannot be stressed enough that doing this by yourself is possible but it is extremely time consuming and not too much very stressful. As a business you have many things to worry about, but it is highly recommended that you consider hiring an online reputation management group in order to help with these type of situations.

You do not want to make the wrong mistake and dismantle your business when it could have been dealt with in a proper manner. Building your reputation organically will help you in the long run. Skeptical or questionable acts will only catch up with you because certain things such as using excessive keywords only harm your reputation. Remember it's always best to do anything in life correctly and effectively then taking short cuts. Centel Media™ will make sure to take care of your online reputation the right way, and that is why we take our time dedicating in making your online reputation the best that it could be.

Tuesday, June 18, 2013

Getting The Most Out Of What You Have.

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We all would love to trade in that used car for a brand new one or buy a new faster laptop to replace the slow one you currently own. The reality of it is you might be stuck with your piece of junk for quite some time, so it is important that you get the most out of it.

If you took a survey and asked how many people would like to trade in something they had now for a better version of the same thing you would get a resounding amount of people agreeing with you. But we can't always get what we want and for the time being we have to make do with what we have for the moment. Instead of running to trade in or buy a newer version of it we should make sure that we are getting the most out of what we have. How many times have you been close to throwing batteries away only to find out that when you put them in another device it gave you an extra month of power until they finally ran out of juice. If we make sure that we are using all of our resources to the fullest of their capabilities it will create stability and limit the amount of dissatisfaction that we often come across when we feel something is not getting the job done. A little bit of patience would help too but that’s a story for another time. As a business owner it is important that you give any type of new business plan you have just implemented time to really take effect. It won't happen overnight but if its properly utilized it will give returns tenfold. But in the meantime you should continue to operate your business, just because you are implementing something new does not mean you should skimp on service continue to use what you have until it is the appropriate time to move onto the next phase of your business. You might have customers that were used to you doing business a certain way before and it will take them time to adjust so you should be properly communicating with them on how the new procedures will take place. While doing that, you can still do business with them the way you have been doing in the past. Reward them for their loyalty and for them continuing to do business with you though it's a temporary inconvenience.    

It may not be the best or fastest but for the time being it is what you must use to ensure that you can progress to the next stage of your business. In the meantime continue to use what you are using making sure you get the most out of it so there is nothing left but a memory.


Online Reputation Management And Time.

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In today’s society nothing is more precious than your time. It’s the one thing that cannot be undervalued or underestimated. If your time is the most important thing to you then Reputation Management can help both you the customer and the business owner.

Reputation Management and time go hand in hand for a potential customers a business with a great reputation can save them time by taking the away the hours of research that comes with looking for a suitable company to bring your business to. As a business owner a positive reputation helps weed out the bad companies from the good companies cutting down the time it takes to match you up with your desired customer. But let’s be clear here a positive reputation means more to the business then it does to the customer, after all your services are being sought out and if they are not up to par you won't have to worry about being in demand. It is imperative that a business maintain a positive reputation no matter how big or small their company is. Small companies that want to expand should constantly monitoring their online profile making sure it is up to the standards of not only their company but customers as well. It only takes one negative comment to get the ball rolling and have you scrambling to save your company. Bigger companies want to make sure that you continue to be the go to company that you have been for the last decade or so.

A business should not just want to have a positive online profile for the sake of attracting customers though that is a very nice incentive, but you want your hard work and dedication to be recognized and stand out amongst your peers. There are a lot of companies and they all may preach the same thing about top service and the best products. What is going to separate the good from the great is your hard work and you going above and beyond for your customers. When you do that customers will remember that and will spread the word about your company. I have mentioned before word of mouth spreads fast and you want your company to be on the good side of that track. Time is precious and as a business owner you should not waste yours on trying to correct fundamental issues. that time should be spent on improving your business. Your customers don't want to waste time on waiting for you to get your act together. Keep everyone happy by proper communication and excellent customer service and time will be well spent.


You Are Never Too Big to Be Protected

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You built your company from the ground up and have ensured that it is protected with the best security that money can buy. Its impenetrable neither hacker or rival dare cross your defense. But what about you reputation how protected is that.

The bigger the company the harder the fall, the bigger the company the more shots it will take from rivals and competitors that want to see it fall and hackers who want to prove that no company can be too protected. Part of what makes your business successful is the ability to fight off attacks from various sources that want to do harm and want to destroy you. By defending your company you are building stability and creating a blueprint for future business owners who want to model their business after yours. But what you didn't show them is how to defend the very thing that means just as much as the bottom line on your balance sheet, your reputation. No matter how big and successful your business is you must make sure that your company is mentioned in the most uplifting and positive way possible. While one may think that if they are making profit and out doing quarterly predictions that they should care less about what someone is saying about them and in some instances this is true. If it is your rival you really shouldn't pay too much attention to what they are saying anyway, one reason is they can only say but so much before it starts to creep up on slander territory which is going to open up a whole other can of worms. But if your customer is talking about your business and it's not anything nice then you have a problem that needs to be solved quickly. Often times people tend to go to others for information about a company that they plan on doing business with, as a owner you want that customer to only say the most positive things about you that is going to have her friend running to do business with you. 

If she says some bad things about you you can cross two customers off your list and count on crossing more off. Word of mouth can be very damaging if it is negative, same can be said with online searches and Social Media. If your profile is not right on the internet you are seriously going to fall hard. Your reputation online is your introduction to your global customers and if they see that your domestic customers are not happy then how can you possibly make customers even farther away happy. How you can go about ensuring that you are maintaining a positive online profile is having an in house PR or marketing team that can monitor your satisfaction levels amongst your customers. If you would rather hire a firm from the outside then Centel Media™ should be your first choice.  Centel Media™ makes sure your business will keep a positive online profile even on Social Media as well as monitor any attacks against your company's reputation. No matter how big you get always keep in mind that the harder your fall will be if you do not take care of your reputation. 

Monday, June 17, 2013

Deleting Messages is Not Always a Good Idea

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People write negative comments all the time, and you have to remember to keep your cool and breathe. There have been many situations where a negative comment has made about a business, their representative acted out of emotion, and made the situation a whole lot worse. It is key to recognize that acting out of emotion is only going to detract customers. However, acting out of emotion is not the only thing that should be expressed on, but also that of deleting messages as well. Ignoring a negative message is one thing as mentioned in previous blogs, but deleting negative messages or comments is another story. When you delete a message you are ignoring the problem, and you are showing that you do not care about your business, nor your customers. Take the time and effort to explore the negative comment that was made, and try to correct the issue. Not every customer is going to be satisfied, and not ever issue that he/she has is going to be solved, but make the effort and show the consideration. Asking the customer to take the conversation offline and dealing with the issue in a private message would be ideal. What happens if you already deleted the message/comment before dealing with the issue? Well this is not an ideal situation, but you could go back and ask the customer to take the issue offline to see if there is any reparation that can be made. If the situation is beyond repair, wait a couple of days, usually customers forget about the issue within three days, and it would be safe to remove any negative comments made from that specific person. A Harassing issue may occur if the customer does not intend to leave the situation alone, and you must remember that situations like these will occur. The best way to deal with these type of customers is to block them, you already did what you could and the problem could not be resolved. Centel Media™ is a great online reputation management that helps with your image online. Centel Media™ pushes the negative comments out so that positive comments and remarks are seen more often. Your online reputation is important, do not fall to situations that could be dealt the right way instead of ignoring them.

Image Maintenance

As previous articles have stated before, online reputation is what we focus on here at Centel Media™ . There are so many things that could go wrong with your online reputation that you have no control over unless you take some time to take care of your image. Positive results is what you strive for as a professional, or as a business person when it comes to your reputation on the internet. Being active on your social network is great way of building this positive reputation. As an individual you would make a Facebook, Twitter in order to promote your image. You must remember to be active and constantly post on these social media accounts because Google is able to track your recent posts and activity. If you have a business you could also make a Facebook or Twitter but you would post things pertaining to your business, such as blogs or information indicating what you promote. Indicating your name or the name of business is a priority when labeling your account. Videos and Images are another important factors because they dominate Google Searches. Having Captions and lettering demonstrating what your video is about will do wonders for your online reputation. Integrate YouTube while posting these videos will again expand your searches on Google ultimately helping your cause on positive online reputation. Podcasts, going along with the media aspect, are another option that you should take into consideration. Instead of having written blogs say for example, you can have certain information verbalized and recorded with your voice. Lastly, but certainly not least are domain names. As a business person and a professional individual you should have more than one domain name. This makes it easier for your business name to come up on Google searches, and remember to take the different measures indicated above to help build up that domain name. For example, remember to continue writing blogs, and create social media accounts to maintain, and help build positive online reputation for these accounts. If you take these measures into consideration you should be on your way to maintaining your image, however, you must remember that if you do not think you can keep with this type of schedule consistently hiring a online reputation management group. 

Social Without Being Social

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The rise of Social Media has allowed people all over the world to connect without ever meeting face to face. In terms of social skills some may argue that people have almost forgotten how to socialize without whipping their phones out to text or tweet.

A lot can be said when you can communicate with someone without actually talking to them, well maybe nothing is said but you get what I am trying to say. The technology that we have been blessed with in today's fast pace world has allowed to socialize without having to get out of the comfort of our own beds. While some may seem to like this method of socializing there are still a few people who despise it, not because they want to be party poopers or anything but when you are faced with the reality of having to go out and socialize whether it be a business meeting or a presentation how are you going to fare? If you have been avoiding social settings and opting for unlimited texts and your couch my guess is you are in for a world of trouble. In this day and age the technology we have we actually need, society has shaped itself around texting instead of calling and downloading coupons from Facebook rather than your daily news paper, so it does serve some purpose. We are actually in the middle of a Social Media boom we have more entrepreneurs coming up with plenty of socializing sites for people  to stay in touch with each other no matter how far away they may seem. As a business owner one should see plenty of opportunity to get their business out to the public not just in your home country but globally as well. And here is one thing you will like that Social Media offers you, a low cost cost of promotion if there is a cost. Most sites you just sign up to create your profile and begin from there. Its a faster and more effective way of promoting your brand now instead of having to rely on radio and ads in the paper or magazines which are very costly you have your Social Media profile to do that for you.

As a business owner you are much too busy to talk to each of your customers face to face on a daily basis but through the power of Facebook and Twitter you now are able to be social without being present. If your business is really booming and you find you don't have the time to participate in Social Networking, firms like Centel Media™  can help you with ensuring that your presence is being properly promoted and you are very visible among your competitors.

Its Just Words They Can't Really Hurt

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We have all heard the various sayings growing up about words and if they can hurt you or not. While they may not hurt you personally, words can have an immense effect on your business.

Words can have a varying impact depending on who you ask, some may say words mean nothing to them and it is all about the action. Then you have those who feel words mean a lot and have the ability to change a persons opinion of something which can have a big effect. As a business owner it can be universally agreed that the words that are matched with your company should be in a positive light. Customers should never want to mutter anything negative about your company because you are providing them with the best product and customer service that there is. But what do you do when that is not the case and instead of good things being said about your company you come to find out that you do have some people saying negative things about you. How do you go about fixing your once positive reputation that now has a couple of blemishes on it. The first thing that may come to mind is defending yourself by responding back to those who have said negative things about you. While this may seem to be the way to solve your problem it is the worse thing you can do. Responding personally on any forum or comment section is a great way to devalue your brand and further create problems for your business. By responding you are inviting yourself to go back and forth with someone who might not even know what your business is but just enjoys the feeling of being on control. In fact most people who troll or leave negative comments about your business are not disgruntled customers but people who just enjoy trying to make your life miserable. But don't get it wrong you most likely will come across unsatisfied customers but those that are truly unsatisfied are more likely to call customer service to complain rather than some anonymous forum.

So what do you do when the negative bus is packed and the wheels are in motion. I have already explained one way of dealing with it and that one should be the last way of dealing with it. Another way is letting the bad press just blow over. While this one is better than the first the results are not that different, if you don't respond it makes you look like you don't care about your business and when your customers see that they will slowly start to look for other places for their business. The most effective way of dealing with a negative reputation is to hire a Reputation Management firm. A company like Centel Media™ would be perfect for your business and restoring its reputation. Centel Media™ ensures that anytime you are searched on any search engine only the most positive results show up first, giving existing customers and potential customers a piece of mind. When they choose to do business with you they are dealing with the absolute best.